Emotional Experience Creation

Can your business sustain itself by competing on price alone? Have you cut your overhead and profit down to next to nothing and still find it hard to compete? Find out how to differentiate your company by creating a positive emotional experience instead of a reliable transaction. Find out how to tap into the intangible, emotional side of the business to make your company stand out. Find out how to increase business opportunities without cutting cost. Look at case studies where companies have implemented emotional intelligence principles as a strategic initiative to improve business. You will leave with not only the principles, but also practical ideas to implement the very next day!

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Course Outline

  • Introduction
  • The Brain and How We Buy Stuff
  • Create a Positive Emotional Response
  • Best Practices

About the Author

Brent earned his Bachelor’s in Mechanical Engineering from Georgia Tech in 1981 and began his own construction career. He was an MEP Coordinator and Senior Project Manager on complicated projects like the Brook Army Medical Center and housing for the 1996 Summer Olympic Village. Because of these first-hand experiences, Brent speaks with a deep understanding of his audience and the problems they commonly face. His passion is to transform the industry into one that is more collaborative, more relationship is driven, and more fun.

The impact of Brent’s unique programs spans the globe and his clients include Skanska, Kiewit, Balfour Beatty, Clark, Manhattan, McCarthy, Heery, Beck, Barton Malow, Batson Cook, Granite, Brasfield & Gorrie, Jacobsen Construction, the AGC, ABC, DBIA, COAA, CMAA. He is also an adjunct professor at Auburn, Penn State, and Virginia Tech, teaching emotional intelligence and people skills to their technical students.

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