From the Head to the Heart:
Create a Positive Emotional Experience

How to tap into the intangible, emotional side of the business to make your company stand out and increase business opportunities without cutting cost.

Course Length: 1 Hour

What you'll learn

  • how to create a positive experience for your clients and stakeholders (instead of just a regular transaction) by applying emotional intelligence concepts to projects, offices, marketing, and branding
  • putting these concepts into practice will make your competition irrelevant, your projects more successful, and repeat business a sure thing

Course Description

Can your business sustain itself by competing on price alone? Have you cut your overhead and profit down to next to nothing and still find it hard to compete? Find out how to differentiate your company by creating a positive emotional experience instead of a reliable transaction. Find out how to tap into the intangible, emotional side of the business to make your company stand out. Find out how to increase business opportunities without cutting costs. Look at case studies where companies have implemented emotional intelligence principles as a strategic initiative to improve business. You will leave with not only the principles but also practical ideas to implement the very next day!

After taking this course, you will be able to:

  • Recognize that people buy construction services when they have a positive, emotional experience with the service provider
  • Build and implement a methodology that addresses all aspects of your business to create a positive emotional experience, with your clients and stakeholders, on all projects
  • Describe how these emotional intelligence concepts increase the success of your organization

Recommended Supported Browsers: Internet Explorer 10, Internet Explorer 9, Firefox, Chrome, Maxthon, iOS (iPad 2 and 3), Opera and Safari.

We recommend that you use the most current version of these browsers. Other browsers and some earlier versions of these browsers may be supported – but you may experience some limitations on certain Learning Management System or course functions.

About the Author

Brent Darnell earned his Bachelor’s in Mechanical Engineering from Georgia Tech in 1981 and began his own construction career. He was an MEP Coordinator and Senior Project Manager on complicated projects like the Brook Army Medical Center and housing for the 1996 Summer Olympic Village. Because of these first-hand experiences, Brent speaks with a deep understanding of his audience and the problems they commonly face. His passion is to transform the industry into one that is more collaborative, more relationship is driven, and more fun.

The impact of Brent’s unique programs spans the globe and his clients include Skanska, Kiewit, Balfour Beatty, Clark, Manhattan, McCarthy, Heery, Beck, Barton Malow, Batson Cook, Granite, Brasfield & Gorrie, Jacobsen Construction, the AGC, ABC, DBIA, COAA, CMAA. He is also an adjunct professor at Auburn, Penn State, and Virginia Tech, teaching emotional intelligence and people skills to their technical students.

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