Edmonton, Alberta – May 4, 2026 — Global eTraining and Associated Builders and Contractors (ABC) have announced a strategic partnership to help ABM member organizations and chapters strengthen workforce readiness and advance the use of digital tools across the industry.
As a foundational part of this partnership, Global eTraining has been accepted to ABC’s Tech Marketplace as the only training provider in this top-tier program. Recognized as an AI-powered digital adoption platform with patented technology, Global eTraining enables organizations and ABC chapters to accelerate the adoption of construction technology workflows at scale.
Global eTraining helps AECO and manufacturing firms worldwide close skills gaps, confirm project readiness and accelerate digital adoption with the industry’s leading AI-powered online training platform. The platform enables organizations to rapidly build custom company and project-specific workflow training up to 10 times faster than ever before, ensuring the right teams receive the right training at the right time.
Using patented course building technology, companies can rapidly combine their materials and SOPs with AI and pre-existing Global eTraining content from the industry’s largest construction training library to create highly targeted learning programs. Courses can be edited, translated, tracked and continuously updated with auto-sync capabilities across courses, custom learning paths and learning management systems, enabling consistent training for internal teams and across entire projects, including subtrades and supply chains.
Associated Builders and Contractors is a national construction industry trade association representing more than 24,000 members. Founded on the merit shop philosophy, ABC helps members offer a robust employee value proposition, develop people, win work and deliver that work safely, ethically and profitably for the betterment of the communities in which ABC and its members work.
Together, Global eTraining and select ABC chapters are launching a joint workforce initiative delivered by ABC chapters and powered by Global eTraining to help member companies accelerate construction technology adoption through scalable workforce training. The initiative is designed to support organizations in embedding digital workflows into their operations while equipping ABC chapters with tools to better serve their members.
This partnership comes at a critical moment for the industry. The latest KPMG Global Construction Survey highlights a clear challenge: tech adoption is accelerating, but workforce readiness is lagging. More than 55% of construction leaders cite skilled labor shortages as a top challenge.
“The most successful construction organizations are not just investing in technology. They are investing in workforce capability and scalable training programs.”
— KPMG Global Construction Survey 2025/2026
Additional industry data reinforces this challenge:
- 74% of firms are now using AI in at least one phase of construction projects
- 78 to 90% of leaders recognize digital tools as essential to meeting demand
- Up to 30% of construction work is rework, costing the U.S. industry over $88 billion annually
- Underutilized technology can cost companies $3,000 to $5,000 per employee per year in lost productivity
Through this partnership, ABC member organizations and chapters will be equipped to help their members implement standardized training programs that improve onboarding, upskilling and project delivery. The initiative aims to deliver:
- Faster adoption of digital tools and workflows
- Reduced project delivery risk and rework
- Standardized global delivery practices
- Scalable repeatable training infrastructure
- Measurable productivity and operational improvements
“Construction is evolving faster than ever, but the industry’s ability to adopt new technology is being held back by workforce readiness,” said Susan Brattberg, Founder and Chief Customer Officer at Global eTraining. “Through this partnership with ABC, organizations and chapters alike can deliver the right training at the right time, helping teams turn technology investments into real project outcomes.”
Pictured: Lorinda Manegre, Global eTraining Global Director of Partnerships; Matthew Abeles, Associated Builders and Contractors Vice President of Construction Technology and Innovation; Susan Brattberg, Global eTraining Founder and CCO; and Paul Hedgepath, Associated Builders and Contractors National Construction Technology and Innovation Committee Chair at the ABC Convention.
As part of this partnership, ABC members will receive an exclusive 20% discount on Global eTraining solutions, making it easier to implement scalable training programs across their organizations.
ABC members are invited to book a price freeze meeting with Global eTraining to lock in discounted pricing and explore how this partnership can support their teams.
Global eTraining is a leading provider of AI-powered online training solutions for the AECO and manufacturing industries, helping organizations worldwide close skills gaps, improve project readiness and accelerate digital adoption.
Associated Builders and Contractors is a national construction industry trade association representing more than 24,000 members and advancing the merit shop philosophy through workforce development, advocacy and industry leadership.
